Join Us For Unfair Advantage Live in January, 2019 Apply Now!


Stop grinding away waiting to be “recognized” and instead, attend…


January 29th-31st, 2019


January 29th-31st, 2019


If YOU had the opportunity to hop on the radar of influencers, big media and gatekeepers…

(forging partnerships & friendships that’ll accelerate your business growth by years)

…would you give yourself that chance?

or would you continue to…

  • Hope that someday – if you work hard enough – you’ll be tapped on the shoulder by a hotshot editor saying: “Hey, would you like to write an article for us?” (sorry, not how that works)
  • Mumble, “Dammit, why does she always get the influencer endorsements?!” and, “That should’ve been me hugging and laughing with that producer!”
  • Write a good (but admit it… quarterly) article thinking, “Geez… you’d think I’d get a bunch o’ leads for all this work”, ready to file your publicity efforts under “expensive hobby”

It doesn’t matter if you’re totally new to the game, or if you’re looking for your next level in visibility, credibility and VIP partnerships. If you feel…

“If only I had the right connections things
would be SO much easier!”

… then Unfair Advantage Live is the laser shortcut you’ve been secretly wishing for, offering you a CANDY-STORE of Media connections, influencers and partnerships.

Step into the perfect environment
to make things happen…

… like getting your first ever article published in Entrepreneur Magazine, mindbodygreen, US News & World Report … accepting an invitation to talk at TedX, or like getting a TV feature thrown in your lap (on the plane ride home!)



Hey, there. I’m Chris Winfield.

(aka “The Superconnector” and “The Media Matchmaker”)

And here’s my promise to you:

I’m going to help you systematically build profitable partnerships – with media, influencers, gatekeepers and more…

…the people who can elevate your business within 30 seconds (the time it takes to whip out a phone and send an intro).

At Unfair Advantage Live, I’m not only giving you access to my personal rolodex of million-dollar connections….

…in three days flat I’ll turn YOU into a Serendipity Machine:

Generating key connections on demand – leveraging those connections for amazing win-win’s.


Super simple.

By doing what you were born to do: genuinely connecting.

Yes, your “unfair advantage” is your unique positioning; plugging into what media wants to hear…

… but your real edge?

Stop wondering, “What can I get from this person?” (what everyone else is thinking), and start asking…

What can I do for you?

Since April of 2013, I’ve met with at least one new person everyday and asked them that question. I stopped looking for what I could get and started thinking about what I could GIVE.

This simple practice helped me transition into working in my in my zone-of-genius, with people I absolutely love and helping them get results “beyond their wildest dreams”.

And this I know for a fact:

Those 5 little words are going to change your life too –

…from how you do business and promote yourself, to the type of clients you work with (better) and what money you’re able to bring in (a whole lot more). Starting at Unfair Advantage Live.

And since we’re playing the credibility game, here’s why you should trust me:

I’m a contributor for INC. and host of a show for Entrepreneur Magazine. My writings have also appeared in Business Insider, TIME, Buffer and other top-tier publications.

I’ve been featured in the Wall Street Journal, New York Times, NBC’s Today Show, USA Today, ABC News, Fast Company, Fox Extra, Forbes and over 200 other media outlets.

I’ve shown clients – including people from companies like Disney, Bai Brands, Virgin, Intuit, Cali’Flour Foods and countless high profile entrepreneurs & authors – how to leverage their connections with the media and influencers for credibility, authority & profit

Guess what?! At Unfair Advantage these “ahas” will hit you like a taxi speeding down 5th Avenue…

#1. The Media needs you, as much as you need them

Does “pitching” give you the ick? Lemme tell you this: this is not a zero-sum game. The media needs your story. It’s the ultimate win-win: media gets great content, you get exposure. Nothing complicated. Just building relationships. At Unfair Advantage Live, I’ll show you exactly how.

#2. Nobody’s “out of your league”

Jeanne Andrus, a recent attendee shares, “We go through life thinking that people who’ve made it, are a different class of humans. At Unfair Advantage I realized the only thing holding me back, was me. They’re just people like us! I suddenly saw myself at that same level. The thought of mingling with New York’s media elite and entrepreneurial influencers made me want to throw up. Now I call some of these people my friends.” Well said.

#3. Promotion isn’t gross. It’s your responsibility!

Earlier this year, I met an prominent doctor here in New York who was struggling with filling his patient roster.. But the guy tells me he hates self-promotion! Here’s what I said: “If you believe in what you do, if you’re good, if you care… you have the responsibility to reach the masses. And media and publicity are the tools to get you there.” (He later told me this short piece of advice changed his life).


“Everyone is there to elevate each other and that’s part of the magic of the Unfair Advantage Live event.”

“I just hit off the year with 50 ready-to-pitch articles! And what’s even better? The editors are waiting for my emails”

“Despite working in Marketing for 20+ years, media and PR felt like I had to hire someone at 10-30K a month who knows what they’re doing, because you’ll never figure it out on your own. Chris pulled back the covers and showed me it’s not as hard as I made it out to be. It’s about relationships and sharing your wisdom and, if you’ve been in business for any number of years… you already know how to do that.

At the event I met a woman who writes 100 articles a month. That’s the moment I decided: “If she can write a 100 articles a month, I can write at least one a day. And that’s exactly what I did. I just hit off the year with 50 ready-to-pitch articles. And what’s even better? The editors – who I connected with at Unfair Advantage – are waiting for my emails” – Sharon Pope

“Relationships are the glue that hold together your business. Whatever level you’re at.”

“Why I’m attending this February? Chris attracts people who are consistently great at what they do. It’s a pool of high level people, from multiple, very different industries. And to be a part of that… to have access to it, is worth every dollar. I’ve known Chris for years, and here’s what I know for sure: Unfair Advantage is unlike other events. Chris doesn’t do “pitch fest”. He offers the antidote to the grab-and-run mentality, and the superficiality of so many of the relationships we have with clients, collaborators etc. we only see as a behind-the-camera Avatar. This is about building real, genuine relationships. What’s more? Chris won’t just show you how to build your network, he’ll also show you how to use your network to help other people. No matter where you are in your business, you still need those referrals… you still need people who say “trust this guy, I know he’s good”. And so, relationships and connection… perhaps the oldest, most overlooked way to sustainably (and quickly) grow your business, is your easiest way to stand out from the pack!” – Eric M. Covino

“Just make it work!! I’m a mom of 3 kids and came to this event 9- months pregnant! That’s how worthwhile it is to come!!”

“I’ve been to 2 unfair advantages – each one better than the next. Chris Winfield is a massive giver and his magnet energy is to attract high quality people who give as well. I left this event with a complete publicity road map. I know exactly how I will be repurposing my content for more media, how to leverage media I already had, and get featured even more. I crafted different angles of my story to pitch to media and most importantly I was introduced to incredible people!!! I’m excited about where this journey will take me! And if you have hesitations about time, about making it work with your schedule… make it work!! I’m a mom of 3 kids and came to this event 9-months pregnant! That’s how worthwhile it is to come!! :)” – Chanie Wilschanski

“Unfair Advantage is the 10x you’ve been looking for! All the things you need to move the needle on your publicity and public relations.”

“Imagine a room full of dynamic go-getting entrepreneurs, who are on the cutting in their business industries, being led by the master connector himself, Chris Winfield. Everyone’s there to elevate each other. And that’s part of the magic of the Unfair Advantage Live event.

The days are full of real actionable advice and real-world how-to’s to get you noticed by the media and how to engage with them. And to top it off you get a media evening where the top media and publicity giants are in a room with you. You feel like a kid in a candy store, but instead of candy, the store is full of all the things you need to move the needle on your publicity and public relations. Run and sign up and 10x your dreams. I can say with all honesty that of all the events I’ve attended –this one has supercharged my business and my brand in the most magnificent of ways.” – Isa Herrera

January 29th-31st, 2019

iPhones, notebooks and mouth-spray at dawn!

Learning about networking, media and PR is nice…

… but getting a customized gameplan from a media insider, AND the connections to go with it is better. In two days you’ll learn how to leverage the media + influencers for credibility, authority & profit. It’ll change your business and marketing efforts forever!

Here’s how:

Your Messaging

Your Pitches

Get Personalized Plans
& Expert Feedback

Meet Top Media
& Influencers

Learn How to
Leverage Connections

Over the course of 3 value-packed days, here’s what you can expect…

Nail your “Unfair Advantage” and the pitch to go with it.

Feel media-ready within days!

Tap into HOW to become a Serendipity Machine and create profitable partnerships, on demand.

During lunch-time, shake hands (and accidently swap your smudgy glass) with potential partners, clients and influencers we’ve spotted on your behalf. #mediamatchmaker

World-renowned publicity experts give masterclasses with Q and A time – so you can start outlining a strategy for getting the exposure and dream opportunities you deserve.

On top of that, there will be MEDIA HOTSEATS with gatekeepers, influencers and media decision-makers from places like Entrepreneur Magazine, Oprah, The Dr. Oz Show, Well+Good, NBC, CBS, Bloomberg and more!

Now that you’ve got your Unfair Advantage dialed-in? Let’s put it to work! Meet and mingle with New York’s media elite, influencers and decision-makers, at …

A private cocktail party where the who’s who of New York’s Media top inc, Influencers and world-renowned experts turn out to be human.

Attend this private cocktail party and meet, match and connect with powerful media gatekeepers and influencers. They showed up with a sole purpose: connecting with YOU.

My team and I will be there to make personal introductions. Get ready to duck if you wish to avoid the “Go talk to this person” and the “Hey, here’s someone you should meet” that’ll be flyin’ around.

FYI: the thought of attending the Media Mixer make you feel like woofing your cookies? You’re not alone. Past attendees admitted to being scared s***tless. But in their own words: “That’s when I knew I had to go!”. Life on the other side of fear is pretty sweet. Plus, it gets published in Reader’s Digest, Mind Body Green, Forbes and more. 🙂

And the incredible connections, sessions and training continue…

Strike the inbox while it’s hot: everything you need to know to make the most of your new connections…

Now that your iphone is burning a hole in your pocket with hot new contacts, I’m going to show you how to maximize those connections. Systematically.

I’m sharing actual email/messenger threads between me and editors, in full disclosure. And my simple system for following up (with a whopping 78% success rate).

Whether you’re an author, speaker, business owner, coach or consultant…

At the end of Unfair Advantage Live, you’ll walk away with:

 An inbox buzzin’ with action – media connections, PR opportunities,
invites, new friendships and collabs in the making….

 The complete roadmap on how to get, leverage and monetize the media
and PR (or frankly, even your connection with the local grocer)…

 A confidence high (with long lasting effects), insights that’ll explode your
business in the best way possible, and perhaps most importantly:

Faith in humanity restored.

P.S. No goodie-bags. Pinky promise.

Unfair Advantage Live will be held at Yotel in NYC!

The Conference, Media Mixer, party and all meals are right at this stunning venue:

There’s no separate "VIP room" at Unfair Advantage…

… I’m leveling the playing field by putting you in the room with
these world renowned experts at Unfair Advantage Live.

Look who is or has attended an Unfair Advantage Live event!

Andrea Huspeni
Director of Special Projects Entrepreneur Magazine

Kate Santichen
Senior Video Producer
Time Inc + MONEY

Susie Moore
Founder of
Side Hustle Academy

Ashley Bernardi
Nardi Media, LLC

Adam Auriemma
Editor-in-chief at
Money Magazine

Melanie Deziel

Derek Halpern
Social Triggers & Zippy Courses

Shelcy Joseph
Forbes, The Muse, Penny Hoarder

Vanna Le
Senior Editor
Inc Magazine

Nick Onken
Celebrity Photograher for
Justin Beiber, Usher, Lewis Howes

Justin Silverman
National Geographic

Cleo Stiller
Fusion TV

Ari Zoldan
Writer for Inc, HuffPo, TheStreet
Regular guest on CNN, Fox, NBC

Farnoosh Torabi
Best-selling author, Oprah’s finance columnist & host of So Money podcast

Kathy Gulinello
Senior Supervising Producer
“The Dr. OZ Show”

Stacy Horowitz
Partnerships Manager
Penguin Random House

James Altucher
Author of Choose Yourself
Editor at The Altucher Report

Kathleen Elkins

Fran Hauser
Investor & Media Exec
(Time Inc.’s PEOPLE, InStyle & EW)

Tom Kelly
Resident Comedian
at The View

Sarah Passick
Literary Agent
Sterling Lord

Ramit Sethi
CEO & Author of
I Will Teach You To Be Rich

Kirsten Taggart
Senior Video Producer

Dani Zoldan
Owner of
NYC’s Top Comedy Club

Selena Soo
Creator of Impacting Millions &
Top Publicity Strategist

Leigh Weingus
Senior Yoga & Fitness Editor

Jonathan Fields
Best-selling author & host of top 100 podcast, Good Life Project

Ryan Lee
Freedym Media

Todd Herman
High-Performance Expert &
Creator of The 90 Day Year

Kyle Kramer
VP, Video

Anna Miller
Editor, Health & Wellness at
U.S. News & World Report

Elaine Pofeldt
Contributing Writer
Forbes, Fortune, Money, Inc., CNBC

Shane Snow
Award-Winning Journalist &
Bestselling Author of Smartcuts

Dria de Botton Barnes
Editor in Chief
at Greatist

Linsey Davis
at ABC News

Celeste Fine
Literary Agent
Sterling Lord

Linda Lacina
Managing Editor
Entrepreneur Magazine

Scott Oldford
Lead Generation Expert &
Founder of INFINITUS

And More!

January 29th-31st, 2019

Here’s your $10,000 Bonus!

The gift keeps on giving with a FB community valued at $10K...

I know. $10,000 is a big number, but before you brush it off as a cheap-o marketing ploy, hear me out. This group is somethin’ else. Here’s why

  1. Ongoing Partnership Opportunities Inside the Private Unfair Advantage FB group, you’ll find a group of entrepreneurs, experts and coaches who share your goal:Getting featured, forge partnership, MAKE IT HAPPEN.

    It’s the place where UAL attendees share opportunities, find the people to feature on their podcasts, and forge profitable (JV) partnerships and more.

  2. Potential Clients Did I mention many of UAL participant have closed over a $100,000 worth of business from this group? Yep, you’re getting access to a vetted group of established entrepreneurs who are willing to help, refer and buy!
  3. The Get Sh** Done Guarantee Get accountability! Not just by me and your fellow UAL participants. But by seeing post after post with massive (media) breakthroughs. Check ’em out below. The screenshots are all from within the Unfair Advantage Live FB group!

These are just a handful of the wins that keep pouring in…

Featuring world-class experts like Neil Patel, recognized as one of the 100 most brilliant companies in the world by Entrepreneur, top 100 entrepreneurs under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.

“I Can’t Make The Event, but I Really Want The Mastermind!”


Apply, and on the intake form you can indicate you can’t make next round of Unfair Advantage Live.

My team will reach out to you with 2 alternative Unfair Advantage live options within the next 12 months.

In the meantime, you get INSTANT ACCESS to the Unfair Advantage Mastermind – so you can get your media game going ASAP. No waiting required.


Results so good, even a Manhattan plastic surgeon would refuse to “enhance it’s natural beauty”

Attendees had first-ever articles published in Forbes, US News & World Report, and other major publications (within a week), took home major bookdeals in the works,
found the perfect JV partner and so much more.

Attend ‘Unfair Advantage Live’ and walk away with results like….


 The 3-day, Unfair Advantage Live event in New York City

 The Media Mixer

12 Months Access to The Unfair Advantage Mastermind ($10,000 value)

 A healthy lunch, snacks and drinks (for ALL 3 days!)

 Innumerable connections and opportunities

“Overnight success happens when you work with Chris Winfield!”

– Mike Michalowicz – bestselling author & creator of Profit First

“I was introduced to media I never
had access to before!”

I was grinding away trying to build a reputation. Until I met Chris. He opened the door for me. As a result, I was introduced to media I never had access to before. He blew me away with what he’s achieved in the media, how he’s able to leverage it, the contacts he has. It’s unbelievable! If you want to give exposure to yourself, your brand, your business, there’s no question: Chris Winfield will get you to that next level. I’m proud, honored to consider him a good friend. – Mike Michalowicz

“Chris has an incredible way of helping every single person shine brightly.

“Go, and benefit from the goodwill he’s creating among the media!”

““I go to a lot of events: this one was different. Why? Chris! He is a true connector – authentic and a good human, period. This event is TOTALLY worth it because you get to benefit from the goodwill he has built up among so many people, including the media – and he attracts attendees that are truly special. If you’re wondering, “Should I go?” The answer is YES! – Nicole Wipp

“Thanks for sharing your amazing connections!”

“Thank you Chris, Amy, and all of the amazing people attending this event. This event was eye opening for me and my business. I am excited to follow up with the people I met and some I have not yet been able to talk with. This event will alter the course of my business. I want to also say a huge thank you to TODD for his time and suggestions. He gave me some time and advice I had not thought about and now have not stopped thinking about. Thank you Chris for your time, insight, advice, and sharing your amazing connections. I have been to a lot of events but this one was unique. I appreciate the opportunity and look forward to the next event with Chris. I am so grateful for his time, generosity and sharing his friendships.” – Amy Lacey

It’s already proving to be an epic decision for my business!”

“I can’t say enough about the experience Chris creates at Unfair Advantage! The people he brings together for this event are exceptional. This is one of THE BEST events I’ve been to and it’s already proving to be an epic decision for my business. Chris is generous, knowledgeable and truly has an incredible way of helping every single person shine brightly. Can’t wait till February!” – Kelly Reese

January 29th-31st, 2019

“Without publicity something terrible happens. Nothing.” – P.T. Barnum

Unfair Advantage isn’t just about the doors that swing open for you at the event (and they will, trust me):

It’s about the infinity of doors that lie behind that first one.

The moment you reserve your spot, you pull the universal trigger, saying:

“I’m ready for amazing things to happen to me”.

Unparallelled serendipity…

…like not only landing a dream column at Entrepreneur Magazine, but (coincidentally) sharing the aisle with the head of CBS on the plane ride home and being offered a TV feature!

Or like Courtney, who finds herself sitting next to world-renowned coach and bestselling author Marshall Goldsmith. No longer intimidated by big names, Courtney bravely starts a conversation. And he offers to be her mentor.

P.T. Barnum was right when he said: “Without publicity something terrible happens… nothing”. And the same goes for you and your comfort-zone:

you can stay where you are. And a year from now? Wish you’d started today. Or you click that button below, reserve your spot at Unfair Advantage, and by doing so… claim your spot among the great – propelling your business to an entirely new dimension.

Whatever you identify as your next level…

…at Unfair Advantage there’s a connection that’ll get you there.

You show up, I do the intros.

Chris “Win-Win” Winfield

Frequently Asked Questions

Where is the workshop + Where should I stay?
The workshop is at the famous Yotel in Manhattan.

We have a deal with Yotel and the rate is around $X a night. We’ll also send you an email with neighboring hotels for you to choose from as well.

What airport do I fly into + When should I arrive?
You can either fly into JFK, Laguardia or even Newark and take an uber/taxi into the city, which an easy 20-30 minutes ride (depending on traffic)

We kick of Unfair Advantage event at 10am. We recommend that if you are flying into New York you come in the night before so you can get yourself ready.

What’s included in my investment?
  • Three (3) day high-quality training experience on how to leverage the media and influencers for credibility, authority & profit.
  • Access to media influencers and decision-makers via the scheduled Media Mixer and cocktail party.
  • Curated connections over three (3) healthy, delicious lunches
  • One (1) year membership in the Unfair Advantage Facebook Community from the date of your registration. ($10,000 value)
  • Access to build connections and opportunities to grow your business and brand.
What type of media connections will be at the event?
Our media mixer brings together the who’s who of New York’s media, top influencers and world-renowned experts. The exact guest list varies, but past mixers have included U.S. New World & Report, Time, CNBC, National Geographic, ABC News, Entrepreneur, Business Insider, Well + Good, Forbes, Reader’s Digest, Mind Body Green, Money Magazine, Inc and Wall Street Journal to name a few.
What if there aren’t media connections at the event in my specific market?

Chris brings in a variety of global media connections that publish segments on variety of topics. And they know people who know people who know people, etc. The true transformation of this event is beyond the connections. It’s in helping you develop the confidence, the courage, and the readiness to go out there and present, pitch, and get yourself the publicity your business deserves so you can increase your impact in the world.

Will I get specific feedback on how I pitch & present my business/ideas to the media?
During the 3 day event you’ll learn all the tools, tactics, and strategies from Chris and his expert guests who are mega media influencers. Plus we’ll have break out sessions and opportunities for you to get feedback. In addition, we keep this party going beyond the event inside our Unfair Advantage LIVE private facebook group so you can stay connected, stay plugged in, and continue to get the support you need to get your message, your offering, and your business out there into the world.
Is Unfair Advantage LIVE right for me IF…..?

My business is new (under a year old)

If you aren’t clear on who your business is, how it serves, and what problem it solves then we would suggest that you hold off until you have that clarity and have validated your business offering with paying customers/clients.

However, if you are clear and generating revenue in your business and are ready for the next level, please feel free to apply and we’ll review your application to ensure it’s a good fit for you to attend.

Has never received or pitched myself for publicity before

That’s exactly why you’re being invited to UA Live! Every idea, message and business has to start somewhere. Why not start with Chris’s rolodex of top influencers, experts, and media connections who are coming to UA Live specifically to help you master your message, perfect your pitch, and teach you how to leverage connections. Plus, you’ll actually have an opportunity to meet the media in the Media Mixer.

What if I’m not 100% sure about my core message/branding?

No worries. Inside Unfair Advantage live you’re going to get the help you need to Master your Message, Perfect your Pitch, and get personalized plans & expert feedback.

The feedback we receive from our past attendees who also had some blocks around their messaging is that UA Live was the event that helped them fast track their clarity, release any resistance/fear around their message so they could claim their message with confidence!

Plus, we keep the party going after the event inside the UA Live Facebook group.. So you will not be alone in doing this! We’ve got you!

What if something comes up and I can’t make it?

While there are no refunds for the event, we absolutely understand things happen. If you need to cancel last minute or up to 30 days prior to the event we’ll happily allow you to book yourself into any of the upcoming events, up to a year out from original workshop date.

In the meantime, you will still be an insider and a part of the UA Live Facebook family where you can still gain insight, support, tips, and accountability to get your business out there into the world of publicity.

January 29th-31st, 2019

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